Privacy Policy for Customers of Flower Delivery Fulham

Scope of this Privacy Policy

This Privacy Policy outlines how Flower Delivery Fulham collects, stores, processes, shares, and protects your personal data when you place an order with us. This policy applies to all customers ordering our flower delivery services in Fulham and the surrounding districts. Your privacy is important to us, and we are committed to complying with the General Data Protection Regulation (GDPR) and UK data protection laws.

What Data We Collect

When you interact with Flower Delivery Fulham, either through our website, over the phone, or by any other means to place an order, we collect the following types of personal data:

• Identification Information: Your name, and if ordering for someone else, the recipient's name.
• Contact Information: Billing and delivery address, email address, and a telephone number.
• Transaction Details: Details about your orders, including order date, items purchased, delivery instructions, and payment status.
• Payment Information: We process limited payment data (such as card type and payment confirmation) via secure third-party payment processors. We do not store your full card details on our systems.
• Marketing Preferences: Your preferences regarding receiving marketing communications from us.
• Technical Data: Your IP address, browser type, operating system, timestamp, and referring URLs, collected through our website to ensure security and improve user experience.

Our Lawful Basis for Data Processing

The GDPR requires us to have a lawful basis for processing your personal data. Flower Delivery Fulham relies on the following lawful grounds:

• Contractual Necessity: We process your personal data to fulfill our contract with you—primarily, to accept and deliver your flower orders, process payments, and communicate order status.
• Legitimate Interests: We may use your data for our legitimate business interests, such as improving our services, ensuring website security, or preventing fraud, provided that these interests are not overridden by your rights and freedoms.
• Legal Obligation: Certain data must be retained or processed to comply with relevant legal and regulatory requirements, such as consumer protection law and tax regulations.
• Consent: If you opt in to receive marketing communications, we process your data based on your explicit consent. You can withdraw consent at any time.

How We Use Your Information

Your personal data is used for the following purposes:

• To process, fulfill, and deliver your orders accurately.
• To communicate order confirmations and delivery updates.
• To handle inquiries, complaints, or requests about your orders.
• To comply with accounting and legal obligations.
• For internal analytics and business improvement.
• For direct marketing, where you have given prior consent.

Data Retention

Flower Delivery Fulham retains your personal data only for as long as necessary for the purposes it was collected, including fulfilling legal, accounting, or reporting requirements. Typically, we retain customer order data for up to seven years after your most recent transaction, in line with UK tax and accounting laws. Marketing data will be retained until you unsubscribe or withdraw your consent. After this period, your data will be securely deleted or anonymised.

Our Data Processors

To provide our services, we may share your data with trusted third-party processors who act on our behalf. These include:

• Payment Service Providers: To securely process your payments.
• IT Infrastructure Partners: To host our website, manage emails, and ensure system security.
• Delivery Couriers: To deliver flowers to the intended recipient within Fulham and surrounding areas.
• Accountants and Professional Advisors: To comply with legal and financial requirements.

All processors are required to handle your data securely, strictly on our instructions, and in compliance with GDPR. We do not allow our third-party service providers to use your personal data for their own purposes.

Data Security

We take the security of your data seriously. We have implemented appropriate technical and organisational measures to prevent unauthorised access, loss, or misuse of your information. For example, we use encrypted connections for online transactions, restrict access to personal data to authorised personnel only, and maintain regular reviews of our security practices.

Your Rights Under GDPR

As a customer of Flower Delivery Fulham, you have the following rights concerning your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to update or correct inaccurate or incomplete data.
• Right to Erasure: In certain circumstances, you can request the deletion of your personal data.
• Right to Restrict Processing: You have the right to limit how your data is processed in certain situations.
• Right to Data Portability: You may request your data in a machine-readable format for transfer to another provider.
• Right to Object: You can object to some processing, such as marketing, at any time.
• Right to Withdraw Consent: Where you have provided consent, you may withdraw it at any time.

If you wish to exercise any of these rights, please contact us using the details on our website or in your order confirmation. We aim to respond to all requests within one month as required by law.

International Data Transfers

Your personal data is stored within the United Kingdom and the European Economic Area (EEA) where possible. If data is processed outside of these territories, we ensure that adequate safeguards are in place to protect your privacy in accordance with GDPR requirements.

Updates to this Privacy Policy

We review and update our Privacy Policy periodically to reflect changes in our practices or legal requirements. The latest version will always be available on our website. We encourage customers to review this policy from time to time to stay informed about how we are handling your information.

Contact and Complaints

If you have any questions, concerns, or complaints about our use of your personal data or this Privacy Policy, please get in touch using the contact options provided on our website. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

Thank you for trusting Flower Delivery Fulham with your personal data. Your privacy matters to us.